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Creating a ‘Friction-Right’ User Experience: Block Fraudsters and Reward Good Customers
  • Security

Creating a ‘Friction-Right’ User Experience: Block Fraudsters and Reward Good Customers

Blocking fraudsters is key, but it can’t be done at the expense of legitimate customers and transactions. Customer tolerance for friction is lessening amid their expectations of fast, pleasant, and pe...

Marketing Tech World
October 28, 2025
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Gartner Security & Risk Leaders Online Fraud and Identity Proofing Guide
  • Security

Gartner Security & Risk Leaders Online Fraud and Identity Proofing Guide

Fostering trust in a consumer-centric omnichannel environment requires clear strategies and robust technology. To help risk leaders understand and contextualize their challenges and provide structure ...

Marketing Tech World
October 28, 2025
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Javelin Report – The Evolving State of Consumer Identity and Authentication
  • Security

Javelin Report – The Evolving State of Consumer Identity and Authentication

Insurers have rapidly digitalized their services to meet growing consumer preferences for online quoting and policy underwriting. Prioritizing friction-right customer experiences to improve underwriti...

Marketing Tech World
October 28, 2025
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LinkedIn On-Demand Omnichannel Fraud
  • Security

LinkedIn On-Demand Omnichannel Fraud

Fraudsters are constantly evolving, adapting to new technologies and market conditions. Staying one step ahead of fraud requires understanding the latest trends- and what to do about them. Watch our T...

Marketing Tech World
October 28, 2025
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Device Proofing: Optimizing Fraud Capture in a Digital Environment
  • Security

Device Proofing: Optimizing Fraud Capture in a Digital Environment

Online purchases have grown quickly over the last several years, and consumers have moved toward mobile devices as their primary means of engagement, impacting how they shop for groceries, engage with...

Marketing Tech World
October 28, 2025
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Poshmark Case Study – Poshmark Uses TruValidate Device Risk to Better Protect Customer Accounts
  • Security

Poshmark Case Study – Poshmark Uses TruValidate Device Risk to Better Protect Customer Accounts

Poshmark, a premier online marketplace, grappled with malicious account creation, counterfeit listings, financial scams and more — threatening user trust and business continuity. To fortify its platfo...

Marketing Tech World
October 28, 2025
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Forrester: State of Outbound Communication
  • Marketing

Forrester: State of Outbound Communication

According to a newly commissioned Forrester Consulting study conducted on behalf of Neustar, a TransUnion company, 87 percent of surveyed decision-makers agree with the statement that “the phone ...

Marketing Tech World
October 28, 2025
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Make Every Call Count With Phone Behavior Intelligence
  • Technology

Make Every Call Count With Phone Behavior Intelligence

Most organizations depend on phone calls to reach consumers, but nearly 90 percent of outbound calls go unanswered. Often, people are too busy to answer or their contact information is outdated. ...

Marketing Tech World
October 28, 2025
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Can’t Find Your Customers?
  • Marketing

Can’t Find Your Customers?

According to a study¹ of over 1,000 US consumers, only 1 in 5 emails are opened and 1 in 10 phone calls are answered. With consumers’ lives and personal contact details in flux, maintaining healt...

Marketing Tech World
October 28, 2025
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Best Practices for Effective Email Communications
  • Marketing

Best Practices for Effective Email Communications

Email is among the most critical outbound vehicles supporting the customer experience. However, due to insufficient data, many enterprises’ email deliverability operations are at risk. Insufficient da...

Marketing Tech World
October 28, 2025
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Featured Posts

1Maximize your organization’s potential for data and AI with data intelligence
Maximize your organization’s potential for data and AI with data intelligence
December 22, 2025
2Building a high-performance data and AI organization
Building a high-performance data and AI organization
December 22, 2025
3Laying the foundation for data and AI-led growth
Laying the foundation for data and AI-led growth
December 22, 2025
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