The Braze Customer Engagement Review found that 80% of anonymous users are not being engaged by brands. With the major web browsers planning to phase out third-party cookies over the next few years, t...
The holiday season is an important time for marketers, but stabilizing performance and holding onto new customers after it’s over can be a challenge. That’s why it’s essential to execute campaigns tha...
When it comes to reaching customers and driving ROI, there’s nothing like email. But while it’s the backbone of many marketing programs, a lot of companies struggle to see the full value of this key c...
Rapid shifts in consumer behavior and technological advancements are reshaping the media and entertainment (M&E) industries. To be successful, brands in the M&E space need to embrace marketing...
According to a newly commissioned Forrester Consulting study conducted on behalf of Neustar, a TransUnion company, 87 percent of surveyed decision-makers agree with the statement that “the phone ...
According to a study¹ of over 1,000 US consumers, only 1 in 5 emails are opened and 1 in 10 phone calls are answered. With consumers’ lives and personal contact details in flux, maintaining healt...
Email is among the most critical outbound vehicles supporting the customer experience. However, due to insufficient data, many enterprises’ email deliverability operations are at risk. Insufficient da...
While historically, many enterprises have viewed outbound calling as an expense, recent research from Forrester Consulting revealed organizations cited digital/voice channels as important to improving...
Close to 90% of enterprises’ calls to customers go unanswered because they don’t know who’s calling. These unanswered calls can result in a poor omnichannel experience, decreased revenues, lost custom...
Years of industry research and collaboration are about to pay off. It’s safe to say 2024 will be the year Rich Call Data (RCD) and branded calling change how businesses and consumers communicate. Are ...
