It takes on average 6.5 positive experiences to win shopper loyalty, but only 2.4 poor experiences to lose it. With customer loyalty constantly up for grabs, brands must deliver seamless shopping experiences to retain existing relationships and forge new ones.
Adobe and Incisiv conducted market research to assess the state of shopper loyalty in the retail and consumer goods industries. Read the full Driving Consumer Loyalty During Digital Disruption report to learn how industry leaders are reorienting their digital strategies to deliver smooth experiences across digital and physical channels.