Meta is taking another major step toward turning artificial intelligence into a direct source of revenue.
The company has introduced Meta One, a new subscription offering that combines expanded AI access with premium features across Facebook, Instagram, and WhatsApp. The strategy targets everyone from everyday users who want more AI-generated content to creators and businesses looking for advanced marketing and automation capabilities.
With multiple subscription tiers now available, Meta appears increasingly interested in building recurring revenue around the enormous audiences already using its social platforms.
Meta One Puts AI Behind Premium Tiers
For individual users, Meta One introduces two primary options: Core at $7.99 per month and Premium at $19.99 per month.
Both subscriptions bundle features from Meta’s existing Facebook Plus, Instagram Plus, and WhatsApp Plus offerings. The biggest difference, however, is expanded access to AI.
Subscribers can make greater use of Meta’s Muse Image and Muse Video models for generating visual content. They also receive additional access to creative AI features such as Instagram’s Restyle tool, which can transform Stories using AI, along with voice effects and other creation tools.
Premium provides higher AI usage than Core, although Meta hasn’t provided universal limits because allowances may differ depending on country, product, and system conditions.
Meta Is Looking to Monetize Its Massive AI Investment
The subscription strategy arrives after years of heavy AI spending.
In 2025, Meta invested $14.3 billion in Scale AI, bringing its CEO Alexandr Wang into Meta to lead parts of the company’s AI effort.
Now Meta needs ways to translate those investments into revenue.
Subscriptions could provide one answer.
The company already offers Instagram Plus for $3.99 per month, Facebook Plus for $3.99, and WhatsApp Plus for $2.99.
Early revenue data suggests users are willing to pay.
According to market intelligence data cited in the source article, Instagram’s worldwide daily revenue averaged approximately $1.2 million during the week of September 9, while Facebook reached around $528,000 per day, representing significant increases from the previous week.
Creators and Businesses Get Their Own Plans
Meta One extends beyond consumers with several subscriptions aimed specifically at professional users.
Plans begin with Essential at $14.99 per month, followed by Advanced starting at $49.99, Expert from $149, and Max starting at $499 per month.
Exact pricing, availability, and features can vary across regions, accounts, and Meta applications.
Essential includes tools for managing a professional presence, expanded access to Meta Business Agent for responding to customers, impersonation detection, and WhatsApp Business features such as a verified badge.
Advanced goes considerably further.
Subscribers can schedule Stories up to 30 days ahead, add links to organic posts and Reels, export analytics, access deeper audience insights, provide team members with account access, connect more devices, and receive additional Business Agent capacity.
Meta is also introducing enhanced profiles capable of highlighting websites, physical locations, and reviews. Businesses and creators can receive more prominent Follow buttons and automatically invite people who interact with their content to follow their accounts.
AI Agents Could Become a Bigger Part of Meta’s Business
Meta plans to expand these subscriptions with additional AI agent capabilities.
Future features are expected to support areas such as content creation, marketing, optimization, and business operations.
The company’s Edits content-creation application will also receive an Edits Plus option through Meta One, offering additional cloud storage for synchronizing projects and greater usage of its AI assistant.
Higher-priced Expert and Max subscriptions will provide the greatest feature access and Meta Business Agent capacity.
Meta Is Building a Subscription Business on Top of Social Media
Advertising remains central to Meta’s business, but subscriptions could create another significant revenue engine.
Forecasts cited in the article suggest the opportunity could become substantial. BNP Paribas estimates Meta’s subscription strategy could contribute $13.5 billion in revenue by 2028, while Truist projects it could eventually generate $20 billion by 2030.
Meta’s strategy is becoming clear: provide billions of users with free social platforms, then offer power users, creators, and businesses premium AI capabilities on top.
If adoption continues growing, AI subscriptions could become far more than an experimental side business for Meta — they could develop into a major new revenue stream.
